5-Year Vision
From One Holi to a National Tradition.
2027 is the first edition. The ambition is bigger: a yearly ritual of gratitude that every Indian knows, and that soldiers can count on.
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Year 1
Establishing the Foundation
Launch the movement, build public engagement and prove the idea end to end.
- Public engagement through social media and influencers
- Corporate partnerships
- Educational outreach in schools and colleges
- A post-event impact report
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Year 2
Strengthening Community Involvement
Deepen participation and reach beyond the big cities.
- Community events with soldiers' families
- Soldier stories told across the country
- Regional cultural integration
- Mobile campaign units to remote areas
- Roadshows and local government collaboration
- Wider media coverage
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Year 3
Go Global
Invite the Indian diaspora to give their fistful, wherever they are.
- Diplomatic outreach to the diaspora
- Global collaboration with Indian communities abroad
- Virtual participation for NRIs
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Year 4
A Year-Round Movement
Turn a Holi moment into a year-round relationship with our soldiers.
- Quarterly initiatives around Independence Day, Republic Day and regional festivals
- Contributions beyond colour packets — essentials, letters, personalised gifts
- Year-round educational programmes
- National awards for participation
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Year 5
Making It a Tradition
Make Ek Mutthi Gulal a permanent part of how India says thank you.
- Government recognition
- Continuous innovation in how people take part
- Year-round engagement with soldiers
- Public–private partnerships and CSR
Year One Starts With Your Fistful.
Take the pledge and help make the first edition of this tradition count.