Sponsors & Partners
Partner With a Movement of Gratitude.
Hundreds of cities. A nationwide cavalcade. One emotional moment at the borders. There is a natural place for your brand in this story.
Why Sponsor
What a Partnership Gives You.
Your brand travels with the movement across cities, malls, schools and corporate parks — and on the road with the cavalcade.
Stand for gratitude, unity and celebration — values that resonate with families across India.
Be present at the moment a citizen's fistful of gulal reaches a jawan's forehead. Few campaigns offer that story.
Co-branded content and challenges keep the conversation alive with #EkMutthiGulal.
Align with awareness, inclusivity and community engagement goals that CSR mandates look for.
Sponsorship Categories
Seven Ways to Stand With the Movement.
Benefits are described in outline. Final details are agreed with each partner — the campaign does not publish prices.
The lead partner of the campaign.
- Logo on publicity material and the website
- Name and logo on brochures, banners, posters, standees and the press kit
- Pre-event activities and a month of branding
- Pre- and post-event coverage
- Outdoor hoardings
- Radio and on-air mentions
- Print advertisements
- Stall space across activations
A major partner supporting the journey.
- Name and logo on publicity material
- Logo on brochures, banners and standees
- Pre-event activities and branding
- Pre- and post-event coverage
- Radio and on-air mentions
- Stall space at activations
Keep the cavalcade on the road.
- Branding on cavalcade material
- Mentions in travel-related coverage
- Logo in the press kit
- Stall space at activations
Host the teams along the route.
- Mentions in route coverage
- Logo in the press kit
- Co-branded digital content
- Stall space at activations
Contribute goods or services the campaign needs.
- Acknowledgement in publicity material
- Logo in the press kit
- Co-branded digital content
Carry the story to the nation.
- Co-branded coverage
- Mentions across campaign channels
- Logo in the press kit
- Access to campaign moments
Support activations and events along the way.
- Logo on event material
- Stall space at the events you support
- Co-branded digital content
- Mentions in event coverage
Who Can Partner
Brands and Institutions That Fit.
Radio, TV channels, audio-visual
Outdoor media, hoardings, print
Media houses, press and PR
Social media, delivery apps, society apps
Technology platforms
Airlines, travel and hospitality
FMCG, paint and colour brands, made-in-India brands
Associations, ministries and government
Smart Integrations
How a Brand Becomes Part of the Story.
Co-branded gulal packets that carry a citizen's message to the borders.
Sponsor collection points in malls, societies, campuses and corporate parks.
A partners' wall on this website thanking those who make the journey possible.
Joint films, posts and stories shared across both audiences.
Challenges that invite citizens to pledge, share and nominate others with #EkMutthiGulal.
Matching packets of colour collected at your locations — helping more gulal reach the border.
Our Partners
Those Who Make the Journey Possible.
Enquire
Tell Us What You Would Like to Support.
Share a few details and our partnerships team will get back to you.
Please note: We never ask for money, bank details or OTPs on this website or by call.
Ek Mutthi Gulal is a citizens' initiative. It is not an official programme of the Indian Armed Forces or the Government of India unless stated otherwise on this website.
Thank You for Your Interest in Sponsoring.
Our team will get back to you with ways your brand can stand with the movement.