The Journey
From Your Hands to the Borders.
Dates for 2027 will be announced as they are confirmed. Holi falls on Monday, 22 March 2027.
The Plan
A Timeline Built Around Holi.
Everything below leads to one moment: placing colour on a soldier's forehead on Holi.
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8 weeks before Holi
Press Conference & Kickoff
Ministers, celebrities and influencers each present a fistful of colours to launch the campaign and the website.
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8 weeks before Holi onwards
Social Media Wave
Influencers and citizens share their pledge and personalised packets with #EkMutthiGulal.
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6 weeks before Holi
Malls, Societies & the Media Push
Mall activations and society pickups; radio, TV, print and outdoor spread the word.
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6 weeks before Holi onwards
Schools & Colleges
Students, teachers and staff contribute their share; workshops build awareness.
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3 weeks before Holi
Airports & Corporate Parks
Dedicated drop zones at airports and corporate parks.
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3 weeks before Holi to Holi day
The Cavalcade
Branded vehicles tour the nation — planned ~500 stops in ~23 days — carrying the gulal toward the borders.
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Holi day
Grand Finale at the Borders
Colours are handed to soldiers at India's borders; the nation celebrates together.
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After Holi
Documentary Film
A film capturing the whole country coming together.
The Roadshow
At Every Stop.
The cavalcade is planned to travel roughly 500 stops over about 23 days.
The public gathers as the cavalcade arrives.
People write messages for jawans on gulal packets.
Games, activations and fun for families.
Moments shared as stories across social media.
The Finale
Handing Colours to Soldiers at India's Borders.
Customised events at the borders, on Holi — the moment the whole journey is built for.
Citizens and soldiers celebrate together: Holi Ke Rang, Jawanon Ke Sang. Every border of India, one festival, one colour at a time.
After the Finale
What Comes Next.
A film capturing the whole country coming together — from a fistful in Raipur to a forehead at the border.
An interactive map showing where the gulal came from and where it reached.
Be Part of the Journey.
Find a collection point near you, or take the pledge and we will guide you.